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Research papers

Opening markets and opening relationships in market research

In order to develop and implement effective marketing strategies, Western companies entering the East European countries should be well acquainted with the in-depth social and cultural processes that are taking place in these societies and how the...

Catalogue: ESOMAR Congress 1995: Making The Decision
Authors: Simeon Jelev, Kevin Duffey
Company: MAP Marketing Research Ltd.
September 1, 1995
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Citation

Jelev and Duffey (1995a, September 01). Opening markets and opening relationships in market research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/opening-markets-and-opening-relationships-in-market-research